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疫情事后广告业重新洗牌:谷歌 Facebook 势不可挡

2020-07-03 发布于 丰泽百事通

YUANBIAOTI:YIQINGSHIHOUGUANGGAOYEZHONGXINXIPAI:GUGE Facebook SHIBUKEDANG LAIYUAN:TechWeb

WAIYANGMEITIBENRIFABIAOWENZHANGCHENG,XINGUANBINGDUYIQINGZHIHOU,QUANQIUGUANGGAOXINGYEZHENGZAIZHONGXINXIPAI。RUJIN,GUANGGAOYEZHENGBIANDEBUNEIMEJUYOUZHOUQIXING,GUANGGAOKAIZHIYUELAIYUEJIZHONG。SUIZHEGENGDUODEGUANGGAOYUSUANZHUANYIDAOHULIANWANGSHANG,GUGEHE Facebook DENGSHUZIJUTOUZHENGFUGUANGGAOSHICHANGSIHUSHIBUKEDANG。

BENNIANDUIGUANGGAOYEWULAISHUOSHIJIANJUDEYINIAN,BUJINJINSHIZAICHUANGYIFANGMIAN。QUANQIUZUIDAGUANGGAOGONGSIQUNYI(GroupM)YUJI,BENNIANQUANQIUGUANGGAOZHICHUJIANGBI 2019 NIANJIANGLUO 10%。YOUMUGONGDU,XINGUANBINGDUYIQINGDAOZHIGUANGGAOSHANGJIANSHAOYINGXIAOYUSUAN。

平顶山期货配资QUANQIUDISANDAGUANGGAOJIGOUYANGSHIJITUAN(Publicis Groupe)GUWENLISHADE · TUOBAKEWALA(Rishad Tobaccowala)JIANGCICIYIQINGBIZUOXIAOXINGXINGZHUANGJIDIQIU:“DIQIUJIANGJIXUCUNZAI,DANYOUXIEKONGLONGHUISIDIAO。”

RUJIN,SUIZHEYIQINGQUYUWENDING,YIGEZHONGSUDEGUANGGAOXINGYEZHENGZAIFUXIAN。YIJINGZHANGQIZOUXIAPOLUDEXIANXIAGUANGGAOFANMAISHANG,YIJICHUANGYIJIGOU(QIZHONGXINYEWUZHENGSHOUDAOSHUANGFANGKEHUDEJIAJI)ZHENGMIANLINZHEJIANJIANXIAOWANGDEYUNQI。

ZHIGUANYUNYUN,BENNIANDEGUANGGAOKAIZHIJIANGFUKENENGJIANGXIAOYU 2009 NIANJINRONGWEIJIHOU 11.2% DEJIANGFU。YANJIUGONGSI MoffettNathanson RENWEI,SUIRAN 2001 NIANHE 2009 NIANJINGJILANSHANQIJIANSANGSHIDEDABUMENGUANGGAOSHOURUZAIYEMEIYOUHUILAI,DANZHEIYICIYOUSUOCHABIE:ZUIZAODAOLAISUI,GUANGGAOKAIZHIJIUNENGHUIFUDAOYIQINGZHIQIANDESHUIPING。WEISHENMENI?ZHEIHAIYAODEYIYUHULIANWANG。

2001 NIAN,DANGGUGEZHAOJIUYIJIACHUCHUANGGONGSI,MAKE · ZHAKEBOGE(Mark Zuckerberg,Facebook SHOUCHUANGRENJIAN CEO)HAIZAISHANGGAOZHONGDESHIHOU,SHUZIGUANGGAOJINZHANMEIGUOGUANGGAOZUHEDE 5%。2010 NIAN,GUANGGAOZHUZAIYINSHUAPINHEGUANGBOSHANGDEKAIZHISHIZAIXIANKAIZHIDELIANGBEI,ZHIGUANRENMENHUAFEIZAIDIANNAOHEZHINENGSHOUJISHANGDESHIJIANBIHUAZAIZAZHIHUOGUANGBOSHANGDESHIJIANGENGDUO。

DANZHONGJI,ZAIJINGJIDIMISHIQICHEXIAGUANGBOHEYINSHUAGUANGGAODEGONGSIYISHIDAO,TAMENBUZAIXUYAOZHEIXIEGUANGGAOLE。HULIANWANGXIYINLEXINDEGUANGGAOZHU,BINGSHUOFUXIANYOUDEGUANGGAOZHUTOURUGENGDUOKAIZHI。WULIZHIFUANGGUIDIANSHIDUANPIANYONGDUDEXIAOGONGSIKEYIZAIWANGSHANGJUXINGSHIYAN。

平顶山期货配资RUJIN,GUGEHE Facebook KONGZHIZHEQUANQIU 60% DESHUZIGUANGGAOFENE。BIEDE,TOUZIZHEHAIKEWANGGUGEZAIQIYUTUYINGYONGCHENGXUZHONGYINRUGUANGGAO。DIAOYANGONGSI eMarketer YUJI,BENNIANGUGEZAIMEIGUODEJINGGUANGGAOSHOURUJIANGXIAHUA 4%,XINLAITOUZIZHEDEHUSHENG(ZAIYUTUYINGYONGCHENGXUZHONGYINRUGUANGGAO)KENENGHUIBIANDEYUEFAXIANGLIANG。

平顶山期货配资ERFacebook YEKEYIZAI Instagram HE WhatsApp SHANGFANGZHIGENGDUOGUANGGAOWEI。YANJIUGONGSIBOENSITAN(Bernstein)FENXISHICHENG,DANGQIAN WhatsApp SHI Facebook SHANGYEHUASHUIPINGZUIDIDE App。

平顶山期货配资SHUZIGUANGGAOKAIZHIFANDANLINGYOULINGWAIYIGE、YESHIZHIGUANJINZHANGDEYUANGUYUANYOU。HULIANWANGNVHUANG、TOUZIGONGSI Bond Capital HEZIRENMALI · MIKE(Mary Meeker)CHENG,SHINIANQIAN,SHUZIGUANGGAOYURENMENDEXIANSHIMEITIXIGUANXIANXIEMEIYOUGUANXI,ERJINTIAN,TAYURENMENRUHEXIAOMOSHIJIANMIQIEXIANGGAN。

HAOWUYIWEN,ZHEIXIEXIGUANDEJINYIBUYANBIANJIANGYOULIYUSHUZIGUANGGAO。RUJIN,SHOUJIPINGMUYIJINGYUYUEDIANSHI,CHENGWEIRENMENCUNJUANDEZUIDAJIAODIAN。SHENZHIZAIYIQINGZHIQIAN,MEINIANDOUYOUGENGDUODEMEIGUORENQUXIAOYOUXIANDIANSHIHETONG。

RUJIN,SHOUTOUJIONGPODEXIAOFEIZHEZHENGTUANTIZHUANXIANG Netflix DENGGENGZIZHIDELIUMEITIFUWU。MoffettNathanson YUJI,ZAIWEILAIJINIANLI,YIZHITIXIANBUCUODEDIANSHIGUANGGAO “ZHONGJIJIANGKAISHIWAJIE”。

YANJIUGONGSIBOENSITANCHENG,SUIZHEGENGDUODEGUANGGAOKAIZHIZHUANYIDAOHULIANWANGSHANG,GUGEHE Facebook JIANGCHENGWEIGAISHICHANGGENGDADEJINGZHENGDUISHOU。KESUI,ZHEILIANGJIAGONGSIXIYINLE 90% DEXINZAIXIANGUANGGAOZHICHU。ZAIWEILAIJINIANNEI,TAMENYOUWANGJIANGQIZAIQUANQIUSHUZIGUANGGAOSHICHANGDEFENETIGAODAO 70% ZUOYOU,ERQIE,RENGYOUZUGOUDEKONGJIANZHANSHIGENGDUOGUANGGAO。

GURAN,eMarketer FENXISHIANDELU · LIPUSIMAN(Andrew Lipsman )TONGSHIZHICHU:“RUGUODANGQIANZHEIZHONGZAIXIANGUANGGAOKAIZHIZENGZHANGSHITOULIANXUXIAQU,DANGQIANDESHUZIGUANGGAOKONGJIANKENENGHUIDAODA‘BAOHEDIAN’。RANHOU,ZHEIXIEGUANGGAOJIANGSHENCHUDAOQITASHUZIMEITI,RUYOUXI。”

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